BRANDING & GRAPHIC DESIGN
Lawn to Wildflowers
I created the logo, brand identity, and a suite of social media images for the initial launch of Lawn to Wildflowers, an initiative that enables people to replace grass lawns with native wildflowers. The project created easy-to-follow instructions for lawn-to-wildflower restoration techniques, as well as guides for choosing regionally appropriate, pollinator-friendly plant species and seed mixes. Lawn to Wildflowers was founded in 2018 by researchers at the University of Central Florida Department of Biology.
Learn more at lawntowildflowers.org.
Top Image – Illustration of mowed lawn vs. ecologically diverse native pollinator habitat
Bottom Image – Logo design process and social media post examples
BRANDING, COMMUNICATIONS, AND GRAPHIC DESIGN
Healthy Places by Design
As Communications and Marketing Manager at Healthy Places by Design from 2015-2021, I provided strategic direction for the organization’s internal and external communications and managed an in-house renaming and rebranding campaign in 2018. I also served as lead editor and contributing writer for the organization's blog, newsletters, and social media; and designed and edited digital and print publications. Healthy Places by Design works with local, state, and national partners to improve health and wellbeing.
Learn more at healthyplacesbydesign.org.
Top Image – Example of mapping graphics created for Healthy Places by Design’s partners
Bottom Image – Examples of print and digital publication design work
BRANDING & GRAPHIC DESIGN
Food Insight Group (FIG)
I created the logo, brand identity, and a suite of social media images for the initial launch of Food Insight Group (FIG), a Certified B Corporation® committed to building just, equitable, and resilient food systems. FIG was founded on the idea that researchers have the most impact when their work moves beyond institutions and is re-positioned around the values of collaboration, community leadership, and social justice.
Learn more at foodinsightgroup.com.
Top Image – Assorted brand icons
Bottom Image – Examples of web and social media graphics
